BONUS: How To Build an Audience From Scratch, Understanding Discovery and Relationship Platforms, Email vs Newsletters, Vertical Integration for Creators, and more
Creator Science
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Choosing a Time-Bound Product for Testing Waters
To avoid long-term commitments, it's best to offer time-bound products or experiences for testing. Cohort-based courses are valuable for testing curriculum and improving teaching skills. Once proficient, create a self-paced version. Combining efficient knowledge transfer with live community sessions is an effective approach. Examples of successful cohort-based or hybrid models include Tiago Forte's Building a Second Brain, David Perel's Ride of Passage, and Ollie of Dahl's Part Time YouTube or Academy. However, high ticket hybrids can be challenging to execute well. Successful examples include Marie Poulan's Notion Mastery and programs by Mariah Caws. Brian Harris's Growth University was also an early pioneer in this field.
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