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Newsletter Operator cover image

Brad Wolverton - How The Hustle Writes Great Newsletters, How To Recruit and Hire Writers, Habit-Forming Email Content, and More

Newsletter Operator

NOTE

Building Habit-Forming Sections

Using a framework to build habit-forming sections in content can increase engagement and open rates. Looking at what works on various platforms like YouTube or TikTok and repackaging it in newsletters can also be effective. Incorporating gamification elements like Wertle or connections can drive people to media and increase interaction, such as gamifying opening an email with a trivia question.

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