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Newsletter Operator
Brad Wolverton - How The Hustle Writes Great Newsletters, How To Recruit and Hire Writers, Habit-Forming Email Content, and More
Apr 26, 2024
Brad Wolverton, editorial director at HubSpot Media and The Hustle, discusses recruiting, habit-forming email content, and more. Topics include hiring writers, creating engaging newsletter formats, driving subscribers to conversion offers, and navigating acquisitions in marketing software and media outlets.
56:16
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Quick takeaways
- Proactively recruit talent through long-term relationships and adaptability for successful hires.
- Develop habit-forming elements like trivia questions and memes in newsletters for consistent reader engagement.
Deep dives
Recruiting Strategy for Talent Acquisition and Retention
One key strategy discussed in the podcast episode is the continuous recruitment of talent even when job openings are not available. The speaker emphasizes the importance of proactively identifying potential candidates to ensure a smooth hiring process. Drawing from personal experiences, the speaker shares insights on keeping a roster of potential hires through informal interactions and maintaining long-term relationships with them. Additionally, the focus is on seeking adaptable and resilient individuals with a strong writing voice and a genuine passion for the subject matter, highlighting the importance of mindset and attitude over traditional qualifications.
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