** What is culture? **

Culture is the driving force behind organizations such as Tesla, SpaceX, and Apple. It can be more powerful than leadership and is established by the leader. However, culture is not solely the responsibility of the leader; everyone in the organization contributes to its culture. A strong culture can overpower the culture of higher-level managers. Establishing a good culture is crucial, as it is the ultimate form of decentralized command. Culture defines who you are, what you are, what you do, and how you do it.