Imperfect Action cover image

4 signs your launch audience is the wrong one for your offer—and what to do instead

Imperfect Action

NOTE

Quality Over Quantity in Audience Building

Identify your ideal client and their specific problem to attract the right audience for your offer. Focus on building a smaller audience of the right people rather than playing a numbers game. A smaller audience of individuals experiencing the problem your offer solves and ready to take action will convert better than a larger audience of mismatched individuals. Be intentional in getting in front of people rather than relying solely on social media algorithms.

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