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008: Cody & Cole Hock on Running A Creator Business That Does Everything
The HeyCreator Show
Simplicity and Persistence in Cold Emailing
When composing cold emails, simplicity is key, especially in the subject line, to avoid sounding overly salesy and increase the chances of the email being opened. It is essential to provide a unique value proposition, personalize the message, and try to connect with the individual on a personal level. Additionally, persistence is crucial in cold emailing, as illustrated by a successful example where after failed attempts through mutual connections, a cold email resulted in a productive meeting. Consistently reaching out to individuals of interest can lead to valuable connections and opportunities in various fields, underscoring the importance and effectiveness of cold emailing in networking.
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