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Consumer-Centric Wisdom: Woozae Kim on Marketing, Branding, and Beyond
Marketing Trends
Building a Progressive and Relevant Brand
In order to revitalize a brand, it is crucial to analyze the equity and consumer perception, identify gaps and opportunities, understand what makes the brand unique, align with current trends and consumer culture, and stay informed through social listening and in-depth research to connect with customers effectively and project the brand forward.
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