The Qualities of planning vs Strategy

The qualities of planning involve things like projects, timelines, deliverables, and budgets that can be controlled. On the other hand, the qualities of strategy include making choices based on a deep understanding of the customer. It involves delivering something unique to the customer or delivering at a lower cost than competitors. Strategy can be either differentiated, where something unique is offered, or low cost, where the focus is on delivering at a lower cost than competitors.