Creative Confidence Podcast
Why Strategic Planning Feels like a Waste of Time: Roger Martin
Sep 20, 2023
Roger Martin, strategy advisor and bestselling author, discusses the distinction between strategic planning and strategy, emphasizing the importance of influencing customer behavior and creating a unique value proposition. They also explore common mistakes in planning strategy and give advice on making strategic choices and understanding customer needs.
33:40
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Quick takeaways
- Strategic planning should focus on making distinct and compelling strategy choices that compel customers to take desired actions.
- Deepening customer understanding through qualitative data and personal engagement helps organizations make more informed strategic choices.
Deep dives
The Difference Between Strategic Planning and Strategy
Strategic planning, as commonly practiced, lacks strategy and focuses more on planning. The speaker argues that true strategy involves influencing the things you don't control, particularly the customer. It's about configuring what you control (e.g. hiring, raw materials, advertising) in a way that compels customers to take the desired action. Strategic planning, on the other hand, often results in long lists of initiatives that fail to compel customers. The key is to make real strategy choices that are distinct and compelling, rather than simply avoiding stupid choices.
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