Creative Confidence Podcast Why Strategic Planning Feels like a Waste of Time: Roger Martin
132 snips
Sep 20, 2023 
Roger Martin, strategy advisor and bestselling author, discusses the distinction between strategic planning and strategy, emphasizing the importance of influencing customer behavior and creating a unique value proposition. They also explore common mistakes in planning strategy and give advice on making strategic choices and understanding customer needs.
AI Snips
Chapters
Transcript
Episode notes
Demolishing Strategic Planning
- Strategic planning is often just planning, lacking real strategy.
- True strategy focuses on influencing external factors, especially customers.
Strategy vs. Planning
- Strategy is about making choices to influence what you don't control, like customers.
- Planning focuses on controlling internal resources and processes, ignoring customer needs.
Four Seasons' Strategic Choice
- Four Seasons redefined luxury service by focusing on customer needs, not industry norms.
- Their choice of "service that makes up for what you left at home" was a strategic differentiator.