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The Agency Trap: How to Avoid Wasting Money | Ep 623
The Game w/ Alex Hormozi
Progression in Selecting Marketing Agencies
The speaker describes their approach to selecting marketing agencies, starting with consulting others to learn what works, then gradually gaining more context and knowledge to work with higher-tier and costlier agencies. The speaker emphasizes starting with basic agencies to gain context before investing in more expensive and advanced ones, with costs ranging from $3,000 to $5,000 a month for basic agencies and $15,000 to $30,000 a month for top-tier agencies. The decision to upgrade is based on increased understanding of the platform and audience preferences acquired through working with the initial agency.
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