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Alex Hormozi shares his experience of growing his audience through hiring agencies, emphasizing the importance of learning from experts. He discusses the pros and cons of agencies, including declining quality and limited control. Bringing aspects in-house allows for higher-quality output at a lower cost and building long-term momentum. Setting clear expectations with agencies is crucial for success.
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Quick takeaways
- Learning from experts is crucial when approaching a new platform, and hiring agencies can help establish a content cadence and gain context and expertise.
- To avoid the common pitfalls of agencies, clearly communicate intentions and set a six-month period to learn their processes before training an in-house team for better results and enterprise value.
Deep dives
Approaching New Platforms: Learn from Experts
When approaching a new platform, the podcast host emphasizes the importance of learning from experts rather than trying to figure it out on your own. By hiring a basic agency, you can get started and establish a regular content cadence. As you gain more context and expertise, you can transition to working with a more advanced agency to learn the nuances of the platform and improve the quality of your content. Eventually, you can bring the content creation in-house and surpass the skills of the external agency. This three-step process has been applied to various platforms and methods, ensuring efficient and effective growth.
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