Adapt to Evolving Formats for Success

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The process of discovering successful content involves a trial and error approach focused on adapting to changing video formats. The shift in consumer behavior from traditional YouTube videos to short, vertical formats like reels, TikTok, and shorts necessitates an evaluation of various content formats. Creators must prioritize both long-form 'hero' content and explore these emerging formats to capture audience engagement effectively.

He’s one of the geniuses behind Complex's many viral successes including Hot Ones, Sneaker Shopping and GOAT Talk. Meet Moksha Fitzgibbons, President of Complex and overall master of media.

Discover the secrets behind successful media partnerships and content development as Moksha shares his insights on aligning personal passion with business, leveraging new technologies, and designing content for viral moments. How has Complex remained the consistent platform for discovering talent and engaging with Millennial and Gen Z?

Plus, find out the one marketing hill that Moksha would never, EVER compromise on and why maintaining credibility and authenticity is crucial for any brand.

00:00:02 - Developing Passionate Media Shows with Moksha

00:08:52 - Designing Viral Vertical Video Content

00:14:13 - Focus on Marketing to Millennials and Gen Z

00:18:28 - AI Partnership with Dodge: Creative Brilliance

00:29:17 - Protecting Consumer Relationships in Marketing

Follow Moksha:

LinkedIn: https://www.linkedin.com/in/moksha-fitzgibbons-a096bb5/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

www.workweek.com/brand/the-marketing-millennials