The key to maximizing value in the vending business lies in significantly improving the business rather than settling for marginal enhancements. By identifying major cost components and optimizing them, such as sourcing store brand products at significantly lower costs, a substantial impact on the business's profitability can be achieved. Additionally, challenging existing contracts and engaging with consumers to understand their preferences and price sensitivity can lead to the delivery of higher value and customer satisfaction without increasing operational complexity. Ultimately, the focus should not only be on becoming a better operator but on fundamentally improving the business to unlock its true potential.

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