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70: Pedro Goés - Building for enterprise customers in an oversaturated market
PRODUCTEA with Leah, Growth & Senior Leadership
Build Trust Through Connection
A successful sales strategy hinges on understanding client needs and creating pathways for interaction that foster trust. Clients must recognize a genuine need for the product at the time of purchase, which contrasts with outdated top-down selling methods. Engaging potential clients requires a multifaceted approach, including providing informative content online and participating in in-person events like trade shows and dinners. Building trust is essential; clients are more likely to choose a vendor they have connected with personally over one they have not interacted with, regardless of lead quality. Therefore, enhancing the sales pipeline by nurturing relationships and facilitating personal connections can significantly improve conversion rates.
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