My First Million cover image

This $50M/Yr Side Hustle Is On Track To Make $1 Billion By 2030

My First Million

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Monetizing a Niche Hobby Magazine

Creating a niche hobby magazine focused on expensive hobbies, using a strategy called 'negative cack' where customers pay for the magazine to acquire a customer base. Monetizing through commerce products sold to the audience and buying companies for three to five times eBITDA to expand business reach despite being in a declining industry.

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