E050: Cody Plofker: Marketing Strategies, Meta Advertising, Maximising Contribution, International Market Expansion
OPERATORS
Balancing Growth and Efficiency in Challenging Times
In challenging times when growth is difficult, the decision between prioritizing growth over efficiency becomes crucial. While some suggest maintaining a full funnel and continuing to invest in future growth opportunities, others highlight the importance of maximizing revenue to secure more customers and upsell opportunities. It is argued that generating the same EBIT from more revenue is advantageous as it leads to more customers and brand awareness, ultimately safeguarding the future of the business. Despite the preference for higher revenue, achieving a balance between revenue growth and operational efficiency remains a significant challenge that requires careful consideration.
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