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Top 10 marketing and behavioural science insights with Nudge host, Phill Agnew
Uncensored CMO
Familiarity Breeds Contentment
Through extensive analysis of various ad campaigns, it was discovered that the public's reaction improved over time for most ads, disproving the common belief that ads wear out and need constant change. Familiarity with ads led to contentment instead of contempt, challenging the industry norm of constantly creating new ads. This insight highlights the importance of becoming familiar and consistent with marketing strategies rather than frequently changing them, which is often perceived as the best approach but could be counterproductive.
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