Dave Masters | How I Tested Buying and Selling Homes
How I Tested That
Value Proposition in Marketing
Creating a value proposition based on repeated quotes can make marketing language feel natural and resonate with customers. Marketing language aims to deliver concise messages about the value a product offers. Engaging in concierge experiments, which involve a direct connection between a product person and the customer, allows for refining the feature set based on customer feedback, leading to a more connected and refined product.
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