Creativity is the key to successful marketing

Legacy marketers are hesitant to embrace new opportunities fearing loss of traditional TV budgets. Marketers should evaluate incentives of platforms and adapt to the best current opportunities rather than sticking to outdated methods. Success in marketing requires being present, focusing on today's opportunities rather than being romantic about yesterday or infatuated with tomorrow. Marketing success relies on creativity, as demonstrated by the undervaluation of Super Bowl ads which can reach a massive audience if the creative content is engaging. The foundation of marketing remains unchanged throughout history, emphasizing the importance of reach, frequency, and most importantly, creative content.