504: The State of Email Marketing in 2024 | Email Expert Chase Dimond
The Foundr Podcast with Nathan Chan
Email Marketing: The Revenue Driver for E-commerce Businesses
Email marketing is a crucial revenue driver for e-commerce businesses, with the potential to double or triple revenue. Successful email marketing can lead to generating hundreds of millions of dollars in revenue by sending billions of emails annually. Email marketing typically accounts for a significant portion of revenue for e-commerce brands, ranging from a quarter to half. It is emphasized that email marketing can only be effective if there is good traffic and leads coming in.
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