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My New Business
Founder's Journal
Importance of Personal Branding for Retention
The key insights from the snip are that scaling a business with high-quality freelance writers can be challenging due to the scarcity of exceptional writers. Additionally, the retention of customers was shorter than desired, with founders and executives often viewing personal branding as a 'nice to have' rather than a 'need to have'. This perspective led to difficulty in retaining clients, as executives found it burdensome to dedicate time to activities like content creation, resulting in shorter customer retention periods.
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