20Growth: The Six Channels Startups Need to Dominate to Grow, Why the Best Growth Talent Never Comes from Marketing or Product, Who and How to Hire Growth Leaders and Teams and Why in a World of AI, Growth is More Science than Art with Matt Lerner
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
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Focus on Nail One Channel Efficiently
Founders often make the mistake of trying to split across multiple channels instead of efficiently nailing one channel. It is highlighted that it typically takes one channel to reach 50 million in revenue or two to reach 100 million. However, many startups struggle to find even one successful channel. While paid advertising can be beneficial for quick testing and validation, it should not be the primary focus for early growth. Overthinking the channel strategy is common, and early diversification across channels can lead to trade-offs bubbling back up to the founders.
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