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122 How To Create A Successful Newsletter On Substack (Or Anywhere Else)

Lochhead on Marketing

NOTE

Create Unique Value to Stand Out

Creating a successful newsletter requires a commitment to originality and a rejection of conventional influences. Start by establishing a unique point of view that sets the newsletter apart from generic content in the market. Identify what makes your perspective distinct and maintain that as your guiding principle. Additionally, incorporate fresh data, frameworks, and insights rather than simply compiling existing information from others. Engaging in primary research and offering unique contributions will enhance differentiation and value, allowing the newsletter to resonate with readers seeking authenticity and depth.

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