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How to 10x Your "Old" Content Into Something Brand New w/ Ali Schwanke [Best Of]
Distribution First
Engagement Does Not Equal Awareness
Content creators must recognize that engagement metrics like likes and comments do not accurately reflect audience awareness. Many people see content but choose not to engage publicly due to relevance or social context. This highlights the importance of maintaining visibility through tools like email, even if recipients do not open messages. The subject line should be crafted to resonate personally rather than generically, avoiding terms like 'newsletter' that may deter interest. Ultimately, content that makes the audience feel seen and understood is more valuable than high-quality production that lacks relevance to their interests.
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