Creating a Memorable and Shareable Product Name

The creation of the product name 'Liquid Death' was driven by the idea that the name itself should be so captivating that customers are compelled to pick it up, share it on social media, and feel a sense of intrigue or humor. The founder's marketing experience taught that the product should carry the marketing weight itself, especially in the absence of a marketing budget. Consequently, the goal was to provide a product name that would make people feel interesting and lead to social sharing and engagement, resulting in other potential names being quickly discarded.