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How to find and pull startup growth levers | Matt Lerner (Founder and CEO at SYSTM, Author of Growth Levers)
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Embrace Diverse Growth Strategies
High-value B2B products, particularly those with an Annual Contract Value (ACV) in the tens of thousands, require a focused sales strategy. Successful growth models include partnerships that facilitate customer goal achievement, such as collaborations with e-commerce platforms to drive payment volume. Outbound sales remain viable despite skepticism; effective execution demands extensive testing and iteration, revealing that many fail due to insufficient effort. Inbound marketing excels by attracting customers actively seeking solutions, making it vital to understand and support their goals.
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