30% of leads from this content strategy
95% Content
Share Experiences, Not Just Expertise
Imposter syndrome often creates uncertainty about what to share on platforms like LinkedIn. To overcome this, focusing on personal experiences, learnings from teamwork, and re-sharing helpful content has proven effective. Engaging through authentic storytelling is preferred over prescriptive advice, as it resonates more with audiences. Three key content strategies generate engagement: sharing personal insights, referencing useful material, and adding one’s perspective to ongoing conversations. This approach emphasizes insight-led content that showcases growth and mistakes rather than just success, creating authenticity and relatability.
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