30% of leads from this content strategy
95% Content
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Share Experiences, Not Just Expertise
Imposter syndrome often creates uncertainty about what to share on platforms like LinkedIn. To overcome this, focusing on personal experiences, learnings from teamwork, and re-sharing helpful content has proven effective. Engaging through authentic storytelling is preferred over prescriptive advice, as it resonates more with audiences. Three key content strategies generate engagement: sharing personal insights, referencing useful material, and adding one’s perspective to ongoing conversations. This approach emphasizes insight-led content that showcases growth and mistakes rather than just success, creating authenticity and relatability.
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