Where Sellers Look for Listing Agents + AI vs. Online Search | This Week in Marketing
The Tom Ferry Podcast Experience
Sellers Seek Agents, Not the Other Way Around
Effective lead generation for sellers in real estate requires understanding their unique behavior. Sellers tend to seek agents rather than respond to offers, making it crucial for agents to enhance visibility across various marketing channels. Research highlights that sellers often choose their listing agent based on personal connections; 9% select a personal friend or family member, while 34% are referred by someone they know. This emphasizes the importance of nurturing relationships and leveraging referrals to attract seller leads, differing from buyer leads, which can be attracted through direct offers revealing intent.
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