In a complex marketing organization, different people have different definitions of what a campaign is, causing communication issues. The information layer aims to provide a common understanding of these concepts, enabling effective collaboration and analytics.
Bram Wessel and Gary Carlson are the founders of Factor, an information architecture and experience design consultancy. In this conversation, we discuss their practice of helping organizations gain alignment by defining the information layer that underpins their digital systems.
Transcript
https://theinformed.life/2022/11/20/episode-101-bram-wessel-gary-carlson/
Show notes
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