
Bram Wessel and Gary Carlson on The Information Layer
The Informed Life
The Information Layer Establishing the Semantic Meaning of Concepts Across Systems
In a complex marketing organization, different people have different definitions of what a campaign is, causing communication issues. The information layer aims to provide a common understanding of these concepts, enabling effective collaboration and analytics.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.