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601. Multitasking Doesn’t Work. So Why Do We Keep Trying?

Freakonomics Radio

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Prioritize Purpose Over Distraction

To manage distractions, individuals must consciously evaluate their impulses to check phones or emails. Often, these urges stem from boredom or procrastination rather than necessity. Solutions to improve focus should be considered at individual, organizational, and societal levels. Establishing habits that question the need for distractions is vital in promoting deeper work and engagement with those around us.

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