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[GREATEST HITS] #134: Mariah Coz – Selling high-ticket programs on evergreen (without sales calls)
Creator Science
Using Low-Ticket Offers to Upsell Effectively
The trend in digital marketing involves using low-ticket loss leader lead generation offers to break even on ad spend and attract more qualified customers. By offering a low-priced entry product, such as a $20 mini-course, businesses can warm up customers and upsell them to higher-priced products or services, like a $300 course or a $3,000 coaching program. This strategy has seen an explosion in popularity and proven successful in leading customers seamlessly from a low-cost purchase to high-ticket offers.
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