Embrace the Short-Term Dip for Long-Term Gains

Shifting business strategy often results in an initial dip as less desirable customers are let go. During this transition, it is essential to focus on defining target customers and implementing the new strategy. Despite the uncertainty and less favorable data in the initial phase, the long-term benefits manifest as higher revenue potential from more valuable customers. A successful outcome can emerge following this adjustment period, as evidenced by significant growth in key metrics like month-over-month revenue growth.