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Ralph and Kasim go on a Field Trip - The 5 Biggest Marketing Opportunities For 2024(MATG)
Perpetual Traffic
Focus on Offer Alignment Over Brand Recognition
The key to engaging creators, especially for smaller brands, is to prioritize offer alignment to the audience rather than relying on brand recognition. Creators are more interested in the value and relevance of the offer to their audience than the prestige of partnering with a well-known brand.
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