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How to Enhance People's Well Being
The paradox of choice is that if you want to enhance people's well being, you have to enhance their freedom. The author spent decades figuring out how this explosion of choice is affecting our well being. He just walked the aisles of his local supermarket and began counting. There were 275 different kinds of cookies and a hundred, 50 salad dressings,. 30 different kinds of aspirant.