Leverage Social: Unlocking Value in Organic Reach

The landscape of political campaigning and business marketing has evolved, warranting a contextual understanding of strategies for 2024. Organic reach on social media platforms, particularly Facebook, presents a unique opportunity that is significantly undervalued. Unlike traditional advertising methods—such as television commercials or billboards—which incur high costs, social media allows for more affordable ways to reach audiences. Even though paid advertising is becoming pricier, the cost per thousand impressions (CPM) on social media remains lower than traditional media. Furthermore, the blend of content and advertising in social feeds often makes ads less distinguishable from regular posts, enhancing consumer engagement. Therefore, mastering content on social platforms can provide substantial outreach benefits at a comparative bargain.