The GaryVee Audio Experience What Every Marketer Can Learn From Politicians On Social Media
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Sep 13, 2024 Explore how social media has transformed political campaigns, using Obama's and Trump's strategies as key examples. Delve into the rise of influencer marketing in politics, highlighting the ethical need for transparency. Discover the powerful effects of platforms like TikTok and Facebook on voter engagement. Additionally, the discussion emphasizes hope versus fear in messaging and the importance of accountable communication amid negativity. This looks beyond politics to inform marketers on social media's undeniable impact.
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Social Media and Presidential Wins
- Gary Vee attributes Obama's 2008 and Trump's 2016 wins to social media.
- He highlights Obama's Facebook campaign in 2008 and Trump's Twitter use in 2016 as pivotal.
Underestimated Reach of Social Media
- Social media's organic reach is underestimated, even today.
- Those who create, communicate, and execute it effectively are more likely to be successful.
Hope vs. Negativity
- Building hope and optimism is challenging, while negativity is easy.
- Focus on hope despite the difficulty.