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LinkedIn Ads for Personal Profiles: Strategy, Funnels, and More

Social Media Marketing Podcast

NOTE

Boost to Broaden Your Reach

Utilizing advertising allows for targeted outreach beyond current followers, enabling effective audience expansion. While organic posts primarily engage existing followers, boosting an ad facilitates targeting new potential audiences. This strategic distinction emphasizes that boosting isn’t just about re-engaging existing followers but rather attracting new ones. Furthermore, the ads and organic platforms are distinct, allowing the option to export current connections for targeting or exclusion, enhancing advertising effectiveness on platforms like LinkedIn.

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