S01.E07 - Brand Personality, Personas & Archetypes with Stephen Houraghan
JUST Branding
00:00
Connecting archetypes with characters and brands: a useful tool for designers
Connect archetypes to characters in a story/nUse familiar brands to help explain archetypes/nIntroducing archetypes to business people can be made easier by connecting them to familiar concepts
Play episode from 20:36
Transcript
