Clients from Content cover image

How To Use A Book To Grow Your Business (Without Selling Many Copies)

Clients from Content

00:00

Authority is a Spectrum, Not a Binary

The film industry has shifted towards studio heads from marketing backgrounds, prioritizing opening weekend success over overall film quality. This change indicates that expertise in marketing does not equate to expertise in filmmaking. Similarly, a best-selling author demonstrates skill in appealing to a broad audience or selling books, not necessarily in the subject of their book. Authority in a field can be influenced by external validations, such as endorsements or features on platforms like podcasts, rather than solely by sales figures. Furthermore, authority should be understood as a spectrum, recognizing that it is not a strict binary classification.

Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner