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How To Use A Book To Grow Your Business (Without Selling Many Copies)
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Authority is a Spectrum, Not a Binary
The film industry has shifted towards studio heads from marketing backgrounds, prioritizing opening weekend success over overall film quality. This change indicates that expertise in marketing does not equate to expertise in filmmaking. Similarly, a best-selling author demonstrates skill in appealing to a broad audience or selling books, not necessarily in the subject of their book. Authority in a field can be influenced by external validations, such as endorsements or features on platforms like podcasts, rather than solely by sales figures. Furthermore, authority should be understood as a spectrum, recognizing that it is not a strict binary classification.
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