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To Save Barbie, They Had to Change Her
Build For Tomorrow
The Name Barby
If you were an executive at matel, the massive toy company that owns barby, here is what you would have thought about barby. You would have thought, this is a holy hell five alarm fire. Because although mattel had plenty of other classic toys in its toy chest, like hot wheels, fisher price, american girl and uno, barby is by far its biggest money maker. And it's still going strong today.
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