Utilizing LinkedIn for Sales Funnel Success

The objective of connecting on LinkedIn is to establish a connection and provide help rather than being aggressive. After the initial connection, it is advised to introduce oneself briefly and offer something valuable for free to the connection. This could be in the form of an eBook, whitepaper, quiz, or cheat sheet which leads to a gated asset page requiring name and email. Creating lead magnets on a webpage builds the email list for retargeting. Ending with a question like 'Let me know how you like it' after providing the free resource can prompt further interaction. Subsequent messages can invite the connection to a mid-funnel activity like a coaching call or webinar to warm them up and potentially lead to closing the sale.