54sec snip

Lenny's Podcast: Product | Growth | Career cover image

Be fundamentally different, not incrementally better | Jag Duggal (Nubank, Facebook, Google, Quantcast)

Lenny's Podcast: Product | Growth | Career

NOTE

Using Sean Ellis Survey and NPS for Product Launch and Customer Retention

The Sean Ellis survey is utilized during product iteration and leading up to the launch, while Net Promoter Score (NPS) is employed post-launch to gauge customer satisfaction. Monitoring metrics like churn helps in ensuring customer retention and preventing a 'leaky bucket' scenario. The aim is to foster a viral customer acquisition loop, reducing the need for extensive marketing efforts to drive growth. By focusing on building great products that encourage word-of-mouth referrals, customer retention is increased, leading to sustainable growth.

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