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Marketing Against The Grain
Emotional Readiness for AI Adoption
The biggest gap in history exists between the readiness of AI technology and the emotional readiness of humans to adopt it. While startups have advanced AI tools, there is a significant reluctance from salespeople to adopt them as they fear their job security. CEOs and marketers are more open to automation. This misalignment of incentives and human behavior creates friction, leading to a slow adoption curve. Despite the potential of AI, initial use may take longer as users feel the need to verify results due to a lack of trust in AI functionalities.
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