2min snip

Cold Call cover image

Should Businesses Take a Stand on Societal Issues?

Cold Call

ADVICE

Framework for Engaging on Societal Issues

  • Develop a framework for deciding how and when to engage on societal issues.
  • Consider how the issue aligns with your company's purpose and values, and how it impacts stakeholders.
  • Evaluate your company's competence and legitimacy on the matter.
  • Establish a process for internal and external consultation.
  • Understand the range of potential issues and available options: speaking out, taking action, working individually or as part of a coalition.
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