Develop a framework for deciding how and when to engage on societal issues.
Consider how the issue aligns with your company's purpose and values, and how it impacts stakeholders.
Evaluate your company's competence and legitimacy on the matter.
Establish a process for internal and external consultation.
Understand the range of potential issues and available options: speaking out, taking action, working individually or as part of a coalition.
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Should businesses take a stand for or against particular societal issues? And how should leaders determine when and how to engage on these sensitive matters?
Harvard Business School senior lecturer Hubert Joly, who led the electronics retailer Best Buy for almost a decade, discusses examples of corporate leaders who had to determine whether and how to engage with humanitarian crises, geopolitical conflict, racial justice, climate change, and more in the case, “Deciding When to Engage on Societal Issues.”
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