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Organizing Framework for Company Success
The company's success from its early stages to the present day can be attributed to an organizing framework that focused on three key customer segments: consumers, merchants, and dashers. The company believed from day one that its platform had to work for all these audiences, not just one or two. This framework guided the company in expanding its services from Stanford to Palo Alto and eventually to a larger area like San Jose, ensuring its service was extensible across different social, economic backgrounds, and populations.