2min snip

The Diary Of A CEO with Steven Bartlett cover image

Josh Kaufman: The Shocking Link Between MBA & Career Success! The Easy Hack To Making Money Whilst You Sleep!

The Diary Of A CEO with Steven Bartlett

NOTE

Identifying Viable Markets through Value Creation

In the early stages of providing value to consumers, it is essential to undergo an iterative experimental process, despite the potential for failure. It is crucial to assess the magnitude and urgency of the problem to determine market viability, considering if the need is widespread or niche. Identifying a viable market involves finding people with similar pressing problems and needs, where value creation and marketing intersect.

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