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Charisse Hughes, Chief Growth Officer at Kellanova: Evolution of the CMO

Building Better CMOs and Marketing Leaders

NOTE

Importance of Understanding Long-Term Marketing Implications

The key insight is the necessity for marketers to educate their organizations on the long-term implications of marketing strategies, emphasizing the importance of understanding the value of investments over time. The speaker highlights the need for marketers to shift their mindset towards making decisions based on the full marketing mix and considering implications for the future. The discussion points out the prevalent challenge in the industry where many marketing executives are grappling with the tradeoffs between short-term gains and long-term success, and urges for a resolution to this issue rather than avoiding it.

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