56. Lean Messaging: How Simple Messages Really Stick
Think Fast Talk Smart: Communication Techniques
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Getting Out of the Building
You have to know your audience. You have to understand what's relevant to them, then you have to craft messages that are tailored to that audience and in service of the broader strategy. customers might be looking for something specific. And so to figure out who the audience is, you need to go back all the way toe back, what's our strategy? The second part is, what's the message? Or are you just trying to kind of get into their heads that you could own a space? Now, what's nice, as if you've been doing some of this customer development, that's getting out of the building.
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