How Nicolas Cole Scaled a 7-Figure Ghostwriting Agency on Cold Outreach
Double Your Freelancing Podcast
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Col(e)d Outreach Strategies ;)
When it comes to cold outreach strategies, the key is to educate rather than sell. Instead of pitching your service, focus on identifying the specific problem you can solve for your target audience. For example, in the case of newsletters, some people struggle with driving traffic while others have trouble converting traffic to subscribers. By specializing in one problem for one specific person in one industry, you can offer a tailored solution. When approaching potential clients, educate them on the problem and how you can help, rather than focusing on yourself or your service.
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