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How To Build A $20k/month Community Business (Beginner’s Guide) | Greg Isenberg (#187)

Marketing Against The Grain

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Friction in Joining Successful Communities

Friction in the application process can be beneficial for building successful communities. The story shared highlights the impact of complex onboarding processes in creating exclusivity and excitement among members. This approach is seen in Web3 companies where community building is centered around tokens, introducing hurdles for joining that result in a sense of achievement upon acceptance. The concept that wanting something more when faced with restrictions is emphasized, implying that creating barriers can increase desirability and engagement within a community.

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