AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min snip
How To Build A $20k/month Community Business (Beginner’s Guide) | Greg Isenberg (#187)
Marketing Against The Grain
Friction in Joining Successful Communities
Friction in the application process can be beneficial for building successful communities. The story shared highlights the impact of complex onboarding processes in creating exclusivity and excitement among members. This approach is seen in Web3 companies where community building is centered around tokens, introducing hurdles for joining that result in a sense of achievement upon acceptance. The concept that wanting something more when faced with restrictions is emphasized, implying that creating barriers can increase desirability and engagement within a community.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode